A Swiss luxury watchmaker is pushing the limits of time and sense with its latest design – a watch that doesn't tell the time.
It may well seem like an object befitting a place on the shelf alongside a teapot made by Swiss chocolatiers, but the watch is part of a new series of 'timeless' wrist pieces.
The Playground Labyrinth watch, unveiled by Swiss timepiece firm Hautlence, has no dials or numbers and instead has a maze game for the wearer to play. See d watch after d cut....
It is described on the designer's website as a 'useless yet entirely essential object.'
The 01 and 02 Labyrinth models are part of a limited collection and will be sold for 12,000 Swiss francs (£8,689) each.
In addition to the maze game, each watch comes with a satin-finished Louisiana alligator leather strap.
The wristwatch also has an extra-hard sapphire crystal 'crown' that stops the polished platinum ball from escaping from the solid rose gold maze.
The luxury watch brand is promoted by ex-Manchester United footballer Eric Cantona.
In an accompanying promotional video for the series on Hautlence's website, a sulky Cantona grimaces at the camera while telling the viewer to 'take your time' and 'break the rules'.
On its website, the firm states: 'Labyrinth may not tell the time; however, it is perfectly aligned with the excellence in watchmaking that is embedded in Hautlence's DNA.'
'It is a flashback to childhood where we allowed ourselves time to let our imaginations run wild and cut ourselves off from the rest of the world.'
Sandro Reginelli, co-founder and boss of Hautlence, said: 'Labyrinth is an old game that we have decided to bring back in a watch.
'What we are presenting here is a new vision of time and this new vision of time obviously doesn't show traditionally the time.
'We want people to disconnect and go [to] this dimension of time where you decide what you want to do.'
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