Rihanna has described her role as the first black campaign star for French fashion label Dior as a 'big deal' for her culture.
Last week Dior confirmed that the 27-year-old popstar had been chosen to front the latest installment of the fashion label's Secret Garden campaign
In an interview with MTV News,
the 27-year-old touched on the importance of her casting in the
campaign, describing her new role role as 'fantastic' and 'meaningful'.
'It feels fantastic,' she explained. 'It is such a big deal for me, for my culture, for a lot of young girls of any color.
'I think, to be acknowledged by Dior is just, it means a lot as a woman to feel beautiful, and elegant, and timeless.'
Last
week, Dior's decision to cast the chart-topper as the newest face of
its spring-inspired Secret Garden campaign, which is currently in its
fourth year, was met with an overwhelming amount of support, both from
the fashion industry, and from the label's fans.
'#HistoRIH
@rihanna is gonna be the first BLACK WOMAN to be the face of Dior!!!!!'
one person tweeted, while another added: 'Huge news for @rihanna today:
she's the first black woman to be the face of Dior.'
Dior confirmed that it had signed Rihanna up as its newest campaign star on Friday.
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